Acknowledging the past to face the future | Handmade guitar pedals from Milan, Italy

Acknowledging the past to face the future


Hello everyone. It’s been a while.

To be perfectly honest, I had no idea how to start this post, so I just had to start somewhere. It’s no news to most of you that I’ve been absent and more than a bit derelict in my duties. Well, this changes now.

First of all, I need to make it clear that this is not a pity party and I am not fishing for pats on the head or anything of the sort. I’ve been through a rough patch and dragged some of my dear customers into it with me. That is not fair and I believe you all deserve an explanation.

Much is said about mental health, depression specifically, and the toll it takes on not only the sufferer but those around them, when left untreated. That’s pretty much exactly what happened to me. When I rebooted Veri-Tone after moving to Italy, it was mainly because I didn’t have a day job and I enjoyed doing it. Then I got a day job and I had all of those orders and no mental (and sometimes, physical) energy to do anything about them. Let me be clear, if I ever told you “your pedal is shipping in a week”, it’s not that I was lying (well, turns out I was), but more so that I was trying to place a boundary on myself – to have a task finished within a given time frame.

Needless to say, I failed at that. I lacked the structure and organisation to do a proper job at it. It’s not that I didn’t want to do it, but for the life of me, when the working day was over, pedals were the last thing on my mind. I began getting disputes on PayPal and was frightened to go online only to find more of them.

Fast forward to a few months ago. I began seeing a therapist. I began having more clarity and urgency to actually finish the pedals that people had been waiting sometimes years for. To those few who stuck with me during all this while, thank you from the bottom of my heart.


As some of you might have already noticed, Veri-Tone is back. I have revamped the website and started posting on Instagram again. To me, it is imprescindible to have a continuing dialogue with all of you. I have finally acquired the tools that allow me to draw a clear boundary between my day job and my Veri-Tone work, and more importantly, I have understood that it’s better to be honest about timelines sliding back than to keep giving people dates that I won’t be able to meet.

Again, I am back, with a commitment to unyielding quality in my products and complete honesty with my customers. As I said, some of you stuck with me through it all, some of you I know I’ll have to reconquer. I hope to earn at least a vote of confidence. I promise I will not let you down this time.

Stay tuned for what’s coming next. I’m sure you’re going to love it.

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